Chapter 146, the dilemma of the text

I am the latest chapter of Hollywood, the main body of Chapter 146 is a dilemma, floating astronomy

    Compared to the "Indiana Jones" series, which has a strong Box Office appeal on a global scale, the "Ghostbusters" series has no advantage, because the film type is comedy, and comedy movies are not easy to accumulate. After all, after everyone laughed and laughed, there was nothing left.

    And the shooting time between the two parts of the series is five years apart. For a comedy, the loss of popularity is even greater. If it is not for Columbia that can't get other series of movies to support this vital summer file, It will not start this project.

    However, Columbia's efforts to promote the film have made up for most of the disadvantages, although compared to the crazy promotion of Running Out of Time, it is more popular than other studios in Film Studio. It’s all about running the goal of Box Office, and it’s true.

    Negotiations with Sony have entered the final stage, and the Japanese are determined to do a fat sheep this time. In this case, the ultimate goal of all of Columbia’s business operations is to raise the stock price, for a listed For Film Studio, Box Office data is one of the most influential factors in stock prices.

    "Ghostbusters II" release time is June 16, the first week after box Office, million USD data let Columbia high-level ecstatic, to know "Indiana Jones and the last Cru Sade's first week of Box Office was million, which also meant that Ghostbusters II was likely to get nearly 20 as the assessment agency predicted, as Indiana Jones and the Last Crusade. 0 million USD North America total Box Office.

    But this excitement only lasted for a week. In the second week, the Box Office of Ghostbusters II dipped directly, with a drop of 55%, and only got more than 19 million next week Box Office.

    The box office evaluation agency quickly lowered the box office estimate for Ghostbusters II and halved the 200 million USD box office value to 110 million USD, a Columbia share price that had been rapidly rising, though not because of the News and fell back, but the rising momentum also became slow, after all, as one of the six big summer file flagship film, get million around the box Office is really no bright spot.

    The reason for this situation, in addition to the movie after the release of the film is not as good as the first part, the most important thing is because the film has a bad luck hitting "Batman".

    "Batman" started from the first serialization in 1939, and now it is just half a century. For the first superhero in the history of North America comics, Warner is not very optimistic about opening this series. On the budget.

    Compared to "Indiana Jones"'s large-scale production budget of nearly 50 Million USD, Warner only provided 35 Million USD production costs for Batman, which is the size of the blockbuster, even Ghostbusters and Running Out of Time. Not as good as, although "Running Out of Time" only cost 34Million, but Columbia first provides a budget of 40Million USD, while "Ghostbusters II" has a budget of 40Million USD.

    Because Warner was not optimistic about Batman, and Columbia did not put it in the eye, so Ghostbusters II was placed in the week before Batman was released.

    But everyone underestimated the influence of the half-century superhero in the minds of United States, and a week later, the comic-book real-life film swept the box Office of million USD with unmatched power, the June 24 Batman. Occupy 45% of the total box office in one week, squeezing the odds of box office in many other movies.

    The biggest impact was Columbia's "Ghostbusters II". After the Box Office showed a 55% decline, the dream of Ghostbusters II 200 Million Box Office was completely broken. After all, after Box Office crashed, the possibility of a fall was reversed. Very small.

    As a result, Columbia can only pin his hopes on Eric's "Running Out of Time". After all, the film was internally audited and film critic was screened and consistently optimistic.

    However, after the release of the Box Office in the second week of "Batman", it was buried in the top of all those who were expecting "Running Out of Time", because "Batman" Box Office fell only 23% in the second week. I still got the Box Office of 52 Million USD, which is much higher than the box office of the first week of many large-scale paintings.

    Although the weekly summer file box Office Total will have about million USD, but this million USD spread to summer stalls more than 10 films, it will not appear too much, and can be taken to summer stalls, or cannon fodder, or is placed high hopes of excellent films, the latter's In this case, the "Batman" film occupies One-third of the share of the next week if a large proportion of box office decline, the "Running out of Time" box office pressure imaginable.

    In the conference room at Columbia headquarters, a number of high-level executives were nervously discussing the response. Coca Cola also came to a Vice Chairman to attend the meeting. Eric sat next to Amy Pascal and patiently listened to everyone's comments.

    Although it is the film's director, but in the film distribution, Eric does not have much power of speech, he appeared here, but only because he is "Running out of the time" director, the film production process Columbia although fully delegated to him , but he was barely involved in the issue, and Eric had previously submitted his own paper on the idea of film propaganda, but he had not received a Columbia response.

    "I think it's time to postpone the release of Running out for at least a week," Batman's momentum is too strong, it's a very unwise act to stubbornly schedule on July 7, and we've lost a Ghostbusters II if "Running Out of time" box Office because of "Batman" and can not achieve the expected, then we used two large tracts to push up the price of the plan is completely ruined. ”Executives from the Columbia Propaganda Department published their own insights.

    The other party just finished, another executive asked: "Bob, according to your plan, what should I do with the agreement with the cinema?"

    "Coordinating with the other party and properly compensating for the loss of the cinema line, we can take a few temporary tops from the finished movie. In short, we are sure that the Box Office of "Running Out of Time" is the first. ."

    The management of the data analysis department intervened: "Batman" Now that Box Office has broken 100 million, this momentum is unlikely to continue, and the commentary's evaluation of the film is not too high, I think the third week Box Office should have a normal decline of more than 40%."

    "According to your statement, the film should have a normal decline in the second week, but the fact is that this did not happen. In the second week, only 23% fell slightly," some people retorted.

    "The media has begun to taunt us with our schedule for the two films, if we do not follow a definite schedule, it will certainly give a signal that there is no confidence in the quality of Running out of time, which is dangerous, because once the fans have made such a misunderstanding, they will assume that the Running out of Time is a bad film, the film is the most lethal blow, compared to the planned release is the safest way, not that we do not want to postpone, but in accordance with the current situation, we must not postpone. ”

    "I also agree with Ritter that we don't want to postpone, but we can't postpone it. Once we postpone it, it means telling everyone that we don't have confidence in Running Out of Time, we are scared, "Running Out of Time" In fact, it is not as good as our promotion."

    "But once Batman shows another 20% decline in the third week, it will still get Box Office around 40Million. Can you imagine the pressure of "Running Out of Time" Box Office in this case? ”

    Everyone talked indiscriminately for an hour. Coca Cola's Vice Chairman was always in the process of listening. When everyone stopped, he sat down straight, his eyes turned and ignored, and he listened as he listened. Eric: "Mr. Williams, I saw that you have not spoken, why not talk about your opinion? ”


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