Eric had always kept looking down at the documents in front of him. In fact, it was a little distracting. He was thinking about Batman. Although the first "Batman" was a great success, Warner also started the Batman series. The long road to the pit.
Over the next decade, Warner has produced several successive Batman sequels, with an average investment of more than million USD, but North America box office is also only million, estimated to be the global box office and the surrounding , Warner can only maintain a break-even state, for billions of dollars of investment in production, to make ends meet, even small profits, in fact, is tantamount to loss, because the billions of dollars even deposited in the bank, a few years can harvest a large amount of interest, and on other items may even double.
It wasn't until Amy poked his arm with a pen that Eric found himself to be the focus of everyone in the conference room, and many people had obvious dissatisfaction.
Although "Running Out of Time" is a project that Columbia took a lot of money to grab from Fox, it does not mean that Eric will be loved and welcomed by Columbia executives. In fact, there are few executives in the entire office who like it. Eric, even Amy Pascal, who has always had a good relationship with Eric, has a somewhat complex sense of Eric's senses.
This is mainly because of "Home Alone". After the end of May, "Home Alone" Box Office has started to settle, and Eric will get 120 Million USD or so. The meeting is well known to everyone in the conference room, while Columbia only I was able to take more than 40 million yuan of profits, and overseas distribution rights were robbed by Fox for various reasons. Therefore, Eric took most of the profits, which means that all the executives at the end of the year will have less dividends.
Coupled with the "Running Out of Time" sharing agreement, regardless of the outcome of the movie Box Office, Eric is actually the biggest profit-maker, this project does not have Eric's penny investment, but the other party can get a high proportion The Box Office is divided. It’s for sure that the executives are upset. While many shareholders will also benefit from the “Running Out of Time” pushing up the share price of Columbia, most executives in the conference room don’t have any shares in Columbia.
Under this complicated mood, it is not difficult to understand that people intentionally or unconsciously ignore Eric's existence at the meeting.
Eric's previous propaganda paper submitted by him did not receive a response. He had already predicted this situation. Although he had prepared some rhetoric before coming, Eric was too lazy because of the cold reception at the meeting. Taking the initiative to jump out is irritating.
Anyway, according to the original agreement, after the film is released, regardless of the outcome, he is the biggest beneficiary, just the difference between earning more and earning less. For Firefly, which has no investment in penny, there is no possibility of loss. Sex. Originally, Eric did have some concerns about the future of Box Office in this movie. After all, this is a new work that was completely overhead and that did not exist in Hollywood.
But after a series of internal previews and film critic previews, Eric also let go.
Internal screening can basically determine the commercial value of a film, although sometimes there will be mistakes, but in most cases, those who have been immersed in Hollywood for decades in the eyes of professional film people will not be wrong, and film critic The results of the screening is indicative of a film in the eyes of fans, before the internet era, the establishment of the film Word-of-mouth is mainly through the media on a variety of film critics, many fans have seen newspaper on the film, before deciding whether to see a movie.
Now that both have a basic guarantee, Eric will no longer worry that this movie will become his Waterloo. As for the unfortunate attack on "Batman", it can only be said that the fortunes are not good, the crime of non-war.
Amy Pascal saw Eric looking up with a stunned look and had to come over and whisper a few words in his ear.
"Sorry, everyone, I just got a little distracted."After Amy reminded me, Eric sighed and said, "I actually sent my suggestions to the distribution department. The content of that document was not reflected in the "Running Out of Time" promotion strategy I saw."
In the conference room, there was a loud discussion. Most people didn’t even know that Eric had submitted such a document, and the director of the propaganda department had some guilty conscience. He was promoted by Blunt · Cohen, although Blunt · Cohen has He left, but he has always maintained a good relationship with the other side.
Similarly, because of Blunt Cohen's sake, he wouldn't have much affection for Eric. After the secretary sent Eric's document, he didn't even look at it and laughed and left the file aside. He didn't want to let it. Eric intervenes in the promotion of "Running Out of Time" and doesn't think Eric can come up with any new ideas.
In the face of the eyes of everyone, the supervisor can only stammer and argue: "I…I think Mr. Williams's plan didn't…There is nothing surprising, so I don't care too much, just…on……"
"Forget it, don't say it anymore," Columbia's current Chairman, sitting on the top, waved and interrupted the other's defense. So many people have already seen that he is lying, and then arguing can only make people laugh: "Eric, Just everyone is here, simply explain your…Well, plan. ”
"Well, that's it," said Eric, as he stood up to the board in front of the meeting room, picked up a black pen and wrote a word on the Whiteboard: "I call my plan ' Topic Marketing ', of course, this is just my temporary thought out a more appropriate vocabulary, if the Orthodox marketing theory does not have this concept, please do not mind. ”The concept of topic marketing in memory gradually matured after the emergence of online blogs. Before that, although there were some similar marketing behaviors such as sex scandal, Eric didn't know when this concept appeared.
“The promotion before “Running Out of Time” has reached the maximum, so we can’t do anything more in the orthodox propaganda, so if you want to make a breakthrough, you can only choose one that seems to have little to do with the movie. The topic is publicized. In fact, I think that some movies have attracted the attention of fans by hyping the male Heroine sex scandal, which can be classified as the topic marketing I said."
Eric said, looking at the reaction of the people, and then said: "Before the debate on the issue of" Running out of time to delay the release of a week, I think, my plan just can play the best of both worlds, the film does not have to postpone, and if properly operated, The next week's box office will have unexpected results that can make up for the loss of the first week of box office being squeezed by the Batman. ”
In the curious eyes of everyone in the conference room, Eric wrote the words 'implanted ad' and 'TV serInternet Explorer s' on the whiteboard.
"We all know that there were a lot of implanted ads in Running out of time, so we had a little bit of a fight," Eric said with a smile on the implant ad, and the executives in the boardroom hollow laugh with each other because Eric had previously Running out of T IME "A large number of implanted ads to get 6 million USD advertising fees, Columbia know the situation after the want to take a piece of, after all, 6 million USD is not a penny, can make a film." But Eric converted the advertising fee into his personal income through a specific contract, not the income of the movie "Running Out of Time". As a result, Columbia did not get a penny.
As the crowd began to laugh, Eric went on: "My plan revolves around the topic of implanted ads and the TV serinternet Explorer s that I'm about to make, and I'm confident that the placement of these ads is ingenious, so even the film critic who are involved in the screening are not There's nothing wrong with it, and they didn't notice the TV serinternet Explorer s screen that appeared three times in the movie, and even those film critic didn't notice, and I'm sure viewers would be less likely to be concerned that they'd be more immersed in the movie story. I said the topic of marketing, that is, after the movie is released, we artificially create the topic, guide the audience to notice it, and if it succeeds in arousing the fans ' curiosity about the number of commercials in the movie and the three-time TV serinternet Explorer s screen, then the second week of the movie , causing a large part of the audience to return or even watch repeatedly. ”
Having said that, an executive from the audience interjected: "Eric, you can try the topic of TV serInternet Explorer s, but I remember that you specifically explained it before, and don't mention anything about implants during the promotion. Isn’t the topic of advertising not to prevent fans from being disgusted?”
Eric explained: "Of course, so, I just said that after the film was released, it was revealed. After the movie was released on the first three days of the first weekend, the word of "Running Out of Time" must have been confirmed. I believe everyone is right. The film's word of mouth is full of confidence. Since the fans have already determined that this is a good movie, then we will reveal that fans will not be disgusted, but will be treated as an interesting thing, just like We are always tolerant of the shortcomings of those who are outstanding. No one will criticize Napoleon’s height, Einstein’s indifference, or Mrs. Curie’s…Cough, of course, this also needs to be guided by public opinion through the media. We must ensure that most of the media's attitude towards this matter is based on ridicule rather than criticism. The specific plan, I have already written in the document I submitted, of course, also need professional corrections, I am only a layman in this regard, many things may not be considered. ”
Eric finished and walked back to his seat again. Columbia's Chairman turned his attention to the executive who was responsible for the promotion: "Ryan, is Eric's document still there?"
Rene’s hand on the meeting table licked his knee and was unsure. “Maybe…Still, I let the assistant go find it. ”
"You go in person, find a few copies and send them later, as soon as possible."
"Okay, I will go."The other stood up and hurriedly left the conference room. The meeting was also in a tentative state. Everyone talked about what Eric had just said, and Eric was no longer cold-hearted. The land was discussed with him.