The beginning of the 357th big IP plan

    Five days ago, Lu Chen Studio and Chen Feier Studio's official V also launched the Lottery event of the Republic of Korea tour.

    This Lottery activity is derived from Lu Chen's commitment to all fans on the Inspur blog. As long as the Blue Death and Death Love is over 10% in the Republic of Korea's Viewership Ratings, the same proportion of fans are drawn according to the actual Viewership Ratings. A three-day, two-night fun tour package for the Republic of Korea.

    Then Chen Feier directly changed into a happy tour package into a two-person tour!

    As a result, after the broadcast of "Blue Life and Death" on the Republic of Korea KGS TV, the average Viewership Ratings reached 22.31%, which not only smashed the faces of the singers on the blog, but also means that 2231 fans will enjoy This surprise gift.

    The official Lottery event began on May 22nd, and the official V of the two studios each selected 100 winners in their respective support groups until the full quota was exhausted.

    Although the Lottery is ranked by the computer, all the winners can be drawn on the same day, but the effect on the publicity has been so continuous for ten days.

    Now Lu Chen and Chen Feier’s support group V, as well as two official postings, forums, Luck fans sun-best information has become a daily show, not only attracts those fans who have not won the prize, the road people look at It is jealous.

    The Republic of Korea three-day and two-night double tour price is also 5000+, which means that Lu Chen and Chen Feier have to pay more than 10 million real money, the effect of publicity is naturally excellent.

    It is because of its influence that it has attracted the attention of the Republic of Korea.

    In the past ten years, the number of Domestic visitors to Korea has increased, bringing a large income to the Republic of Korea, but also facing competition between Japan and Southeast Asian countries, so it is very focused on the promotion of Domesticity.

    The Republic of Korea tour of the Lottery activities in the two studios is undoubtedly an excellent publicity opportunity, so there is an endorsement invitation from the Jeju City Cultural Tourism Department.

    For this invitation, Lu Chen did not have any reason for rejection.

    The one-year travel image Ambassador endorsement, although there is no high-cost endorsement fee, compared to the real advertising endorsement is simply a difference.

    However, this honor is very beneficial to Lu Chen to open up the Republic of Korea market, especially in the case of the great success of "Blue" drama, can avoid a lot of trouble.

    Because the Republic of Korea is quite exclusive, if the Blue Show Viewership Ratings has nothing to do with Waterloo in the Republic of Korea, it is precisely its great success that will cause some Republic of Korea people or opponents to have great conflicts. mood.

    To know that KGS's "Blue Life and Death" is on Viewership Ratings, it defeated MBC's "Queen's Power."

    The latter is MBC's annual drama, which can be said to have lost a lot of face.

    At that time, KGS will introduce "Full House", and it is a strange thing that MBC does not make any public opinion!

    Such an example is not uncommon. Many Celebrity artists from Japan used to lose money when they opened up the Republic of Korea market. It was a good start, but it ended up in vain.

    At the beginning, SPG and KGS put forward a lot of requirements in the cooperation of the new drama "Full House". In addition to the interests of the appeal, it was also based on this pressure, which led Lu Chen to finally increase the story of Republic of Korea and added several people. The Republic of Korea entertainers are aiming to reduce the resistance that may be faced in the future.

    Now Lu Chen has the endorsement of this Image Ambassador, SPG and KGS can make a big fuss about publicity.

    It is nothing more than an exchange of interests.

    After the studio finished the business accumulated during this time, Lu Chen and Lu Xi went to the hotel set up by Li Jie.

    In the evening he returned to the home of Zichengyuan alone.

    Chen Feier was still in Jinling, and her big family seemed very deserted. Lu Han wanted to let Lu Xi move over, but she was categorically rejected by her sister – she could not be a light bulb!

    Fortunately, after taking a shower, Chen Feier called.

    Qing Qing, I was tired of it for more than half an hour, and the two talents ended the call.

    Although a little tired, I have to return to Jinling early tomorrow morning, but Lu Chen did not immediately rest, but opened the computer and landed on the wave reading.

    Inspur Reading is one of Domestic's largest original network Heritage websites. With more than 50 million registered members and 100,000+ contracted and resident authors, it has great influence in the industry.

    Domestic's network, Literature, emerged at the beginning of the new century. It is a new type of Literalature that has flourished along with the Internet industry. After more than a decade of development, it has formed a huge market scale.

    Fantasy, Xianxia, ​​urban, military, history, Supernatural, and the network of Literation, although there are mixed problems, but with the imagination of thousands of authors and diligent writing ability, it has attracted the attention of a large number of young people. In many ways, the traditional field has been overwhelmed.

    Inspur Reading, Fetion Literature, Hanmo College, Yi Net Chinese…Many Domestic Internet giants have split the market on the Internet Literal to compete for the lucrative profits of the Literal IP.

    Film and television dramas such as "Qing Tian Ji", "Tomb of the Tomb", "Xianqi Fengyun", "Hou Gong Qing" and so on, which have been adapted from online novels, have achieved great success in the market.

    Lu Chen, while filming "Blue Life and Death" and "Full House", also turned his attention to this emerging hot land, with the intention of making a contribution to the big IP.

    His goals and ambitions are great, but a popular IP can't be created casually. Cutting from online fiction is undoubtedly the best choice, but today's online market has long been segmented and entered the winner. The era of eating.

    The excellent resources are basically in the hands of several big websites. These websites have many authors of “Great God” level, and their works are widely praised by readers. It is easy to create popular IP.

    And the newcomers, no matter the website or the author wants to share a piece of it, is undoubtedly difficult!

    Lu Chen has a good understanding of today's network Liter, and understands that this big IP plan of one's own is facing many challenges. It is not easy to succeed.

    Because his big IP core is martial arts!

    In Lu Chen’s dream world, the martial arts Literalature once flourished, and there were many famous masters. The film and television dramas shot by the martial arts Literature were countless, and they still had great influence when he remembered the breakpoints.

    But his world of one's own, martial arts Literalature and martial arts dramas have appeared, but the decline is very fast, and now the established network of the Literal field, can there be martial arts theme?

    Lu Chen did not know.

    In a certain sense, martial arts is a low-profile version of fantasy novels. Internet readers are used to the fantasy novels of "Gaowu" or even "Xianwu". They are familiar with "vintage", "soul power", "beast" and so on. Do you want to use the "Strong Wu" novels like "Low Wu"?

    Lu Chen once took time to read several popular fantasy novels on the Internet, which is quite different from the online fantasy novels in his dream world. The latter was born out of martial arts novels, and the former is a combination of Western fantasy and Japanese fantasy. The style of the literature, followed by localized works.

    If you compare it with the martial arts novels he wants to write, then the difference is even greater!

    But regardless of the outcome, since Lu Chen made up his mind, he will work hard.

    It’s a big deal that this road won’t work. He chooses another one.

    On the homepage of Inspur Reading, Lu Chen did not associate one's own blog account to create an author account, but instead newly registered an ID: Yi Jin Gu.

    This ID has a specific meaning, and in this world, only Lu Chen one's own can understand.

    After registering an account to register a simple personal profile, the “Recalling the Ancients” author area was established.

    According to System System Notification, he can publish the work.

    Lu Chen opened the document stored in the U disk, and first copied a 3,000-word content to fill in the text.

    Then type in the title again.

    Lu Chen clicked on "Upload Review".

    This is the first step in the upload of a new book, and it will be officially released as soon as it has been reviewed by the webmaster.

    At the moment of pressing the mouse, Lu Chen did not know whether this was the beginning of one's own failure, or the successful start of his big IP plan.

    Everything will be waiting for the test of time and market!


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